Helmut Lang

Austrian designer Helmut Lang’s namesake label, launched in 1986, came to define the stripped-down, post-grunge luxury of the 90s. Advancing a minimalist aesthetic influenced by contemporary art, his denim, deconstructed tailoring, and high-tech materials became the uniform of the decade’s creative class. Independent of Lang since 2005, the label continues to produce minimal, monochromatic variations on modern sportswear and streetwear. Reinvented closet staples make everyday luxe: hooded sweatshirts and leather bomber jackets with asymmetrical constructions, t-shirts and tank tops in abstract graphic prints, futuristic lounge pants, austere high-top and low-top sneakers and slip-ons.