About Via Danese

Via.Danese is a prominent sales agency that specializes in luxury and premium fashion within Scandinavia. The name “Via.Danese” derives from the founder Jakob Berre Eriksen’s deep admiration for Italy, and the company remains committed to advocate luxury Italian fashion.


Since its establishment in 2002, Via.Danese has continuously pursued a path of growth and innovation. Initially focusing on the distribution of high-end accessories in Scandinavia, our vision swiftly expanded to encompass all categories of fashion for men, women, and children. This expansion transcended geographical boundaries, enabling us to serve customers both within Scandinavia and internationally.


Headquartered in Copenhagen, our organization boasts a dedicated and knowledgeable team who provide unwavering support to our partners through both personalized in-person interactions and digital communication. Additionally, our team operates showrooms in Copenhagen, Milan, and Paris to cater to the needs of our esteemed clientele.

A few ViaDanese highlights


In 2010, Via.Danese proudly announces the signing of a momentous contract with Moncler SPA, solidifying our role as their esteemed agent for Scandinavia across all product lines. This remarkable partnership continues to thrive, and we are immensely proud of our ongoing efforts in elevating the brand together.


In 2016, Via.Danese expanded the brand portfolio through strategic American collaborations. Hereby we proudly sealed a significant deal with Theory Group and Mr. Andrew Rosen, cementing our role as the exclusive representative for both Theory and Helmut Lang across Scandinavia.


In 2017, Via.Danese proudly signed exclusive agreements with two esteemed fashion houses. We were privileged to be entrusted as the authorized agent for the renowned Swiss brand Bally and the Italian avant-garde sensation Marni.


In 2020, Via.Danese welcomed the iconic brand, Brunello Cucinelli, renowned as the epitome of luxury in the global fashion industry. This marked a significant milestone as we introduced the most prestigious fashion brand worldwide, to our market. Getting into international distribution, we signed an EMEA distribution agreement with the esteemed Italian shoe brand, Giaborghini, which allowed us to bring their exceptional footwear to a broader market.


In 2021, Via.Danese expanded its international distribution efforts to new horizons by securing a significant partnership with The Garment. Founded by influential personalities Sophia Roe and Charlotte Eskildsen, this remarkable brand draws inspiration from a unique aesthetic and embraces a minimalist approach.


In early 2023, Via.Danese proudly added Moon Boot to our esteemed brand portfolio. We were delighted to announce our role as the official representative for Moon Boot in Denmark, Sweden, Finland, Greenland, and Iceland. Ending the year on a high note, Via.Danese announced the latest addition to our portfolio—Dsquared2, representing their menswear, womenswear, and kidswear in the north.