Etro

ETRO is a story woven in color, pattern, and heritage – a brand that transforms textiles into wearable art. Founded in 1968 as a textile atelier, it remains deeply rooted in the craft of storytelling through fabric.

Known for its signature paisley motif and intricate prints, ETRO blends Italian tradition with global influences, creating pieces that feel both timeless and expressive. Flowing silhouettes, ornate embellishments, and bold color pairings define its eclectic elegance. Beyond paisley, rich jacquards, luxurious cashmere blends, and impeccable tailoring shape ETRO’s bohemian spirit—an aesthetic infused with art, travel, and cultural influences.

In 2022, Marco de Vincenzo ushered in a new chapter, bringing a dreamlike sensibility that reimagines ETRO’s heritage with surreal prints, sculptural silhouettes, and playful contrasts.

ETRO is an invitation into a world of beauty, curiosity, and fearless creativity, where each piece tells a story of its own.