Dsquared2

Founded in 1995 by Canadian twin brothers Dean and Dan Caten, Dsquared2 is where high fashion collides with irreverent energy.

Dsquared2’s design language rooted in contrasts; streetwear codes reimagined through a luxury lens; playfully subversive graphics balanced with refined construction. The brand’s influence extends across fashion and popular culture, with runway shows that blur into performance, and collaborations that bring its aesthetic into new arenas – from sports to music.

With the motto “Born in Canada, made in Italy,” Dsquared2 fuses North American attitude with Italian craftsmanship. Known for its playful slogans, distressed denim, and Y2K references, the brand mixes cultural codes with a wink. Its runway shows are infamous for their extravagance and celebrity appearances, while its collections blur the lines between masculinity and femininity.

Today, Dsquared2 continues to evolve under the direction of its founders, remaining closely attuned to youth culture while shaping a fashion identity that is distinctive, provocative, and unmistakably its own.