Born in Switzerland in 1851, Bally is one of the world’s longstanding luxury brands. Today, the brand offers unique designs across accessories, ready-to-wear, and eyewear, driven by a strong and retro aesthetic.


In October 2023, Bally proudly welcomed Simone Bellotti as its new Design Director. Boasting extensive experience in crafting luxury fashion, Simone’s illustrious career includes a remarkable 16-year tenure at Gucci. His approach to shaping Bally’s future is rooted in a profound appreciation for the brand’s unique Swiss heritage and a rich history.


Bally dares to be different, always designing with longevity in mind. They engineer functional fashion that breaks boundaries and embraces a multitude of cutting-edge technologies to maximize the possibilities of fashion.