Bally is a Swiss luxury brand established in 1851, anchored in an exceptional heritage of shoemaking. Today the brand offers unique designs across accessories, ready-to-wear and eyewear, driven by strong, retro sportswear aesthetic. Bally is headquartered in Caslano Switzerland with the main offices in Milan, Italy and production facilities set in Caslano for shoes, Florence for accessories and Ancona in Italy for ready to wear. In November 2017, Bally opened the doors to its new showroom on Viale Piave in Porta Venezia, Milan. The building offers 2,500 square meters of office and showroom space over three levels, housing Bally’s design, VM, merchandising and communications teams. The concept stems from the desire to bring the Bally story to life while preserving the history within the walls of this Milanese landmark, which in 1908 stood as the Kursaal theatre before it was transformed into a cinema from 1925 until it’s closure in 1989. The showroom restores the building’s natural essence, giving light to its theatrical qualities.