Brunello Cucinelli, an Italian maison established in 1978, has been renowned for its creation of luxury goods. With its roots deeply embedded in the hamlet of Solomeo, the brand stands as an authentic representation of “Humanistic Capitalism”. Focused on the art of cashmere, Brunello Cucinelli has acquired a prominent position in the chic prêt-à-porterContinue reading “Brunello Cucinelli”
Danese Brand Archives
Moncler
Born in 1952 in the French Alps, Moncler began as a pioneer in crafting outerwear for extreme conditions – gear built for explorers scaling the world’s highest peaks. By the 1980s, its quilted jackets had moved from the mountains to the streets, embraced as a symbol of urban cool. When Remo Ruffini took theContinue reading “Moncler”
Etro
ETRO is a story woven in color, pattern, and heritage – a brand that transforms textiles into wearable art. Founded in 1968 as a textile atelier, it remains deeply rooted in the craft of storytelling through fabric. Known for its signature paisley motif and intricate prints, ETRO blends Italian tradition with global influences, creatingContinue reading “Etro”
Marni
Marni distorts, reimagines, and reassembles fashion. Founded in 1994, the brand has created a language of its own: speaking in clashing prints, unorthodox proportions, textile innovations, and an instinctive use of color. Built on intuition, cultural curiosity, and artistic sensibility rather than formula, Marni turns clothing into an ongoing exercise in visual tension. Continue reading “Marni”
Bally
Founded in 1851 in Switzerland, Bally began as a ribbon manufacturer before evolving into a global fashion house. With a legacy built on craftsmanship and innovation, the brand seamlessly blends tradition with modern luxury. A pioneer in footwear, Bally redefined shoemaking by merging Swiss precision with artisanal techniques. Over time, it expanded into leatherContinue reading “Bally”
Off-White
Founded in 2013, Off-White™ has become a cultural phenomenon by defining the grey area between black and white as a color. The late Virgil Abloh, founder and creative mind behind Off-White™, carved out a distinct identity where creativity and self-expression reigns. He redefined luxury as inclusive, collaborative, and unapologetically daring whilst standing on the crossroadsContinue reading “Off-White”
Palm Angels
Founded in 2015 by Francesco Ragazzi, Palm Angels bridges the unlikely space between Italian luxury and Californian subculture. Originally conceived as a photography project capturing the raw beauty of Los Angeles’ skate scene, the brand has since evolved into a full-fledged fashion house rooted in observation, contrast, and cultural commentary. Palm Angels isContinue reading “Palm Angels”
Dsquared2
Founded in 1995 by Canadian twin brothers Dean and Dan Caten, Dsquared2 is where high fashion collides with irreverent energy. Dsquared2’s design language rooted in contrasts; streetwear codes reimagined through a luxury lens; playfully subversive graphics balanced with refined construction. The brand’s influence extends across fashion and popular culture, with runway shows that blurContinue reading “Dsquared2”
Giaborghini
Founded in 2016 by Barbara Borghini, Giaborghini brings a fresh, bold and feminine perspective to Italian shoemaking. Named after her daughter, Ginevra, it celebrates strength, style, and the next generation of strong women. Handmade in Italy, Giaborghini champions local artisans, preserving heritage while embracing innovation. From sculptural heels to effortless flats, each design isContinue reading “Giaborghini”
Theory
Since its founding in New York in 1997, Theory has set a new standard for modern essentials. Built on the idea that clothing should feel as good as it looks, the brand revolutionized workwear with its first pair of stretch trousers; merging structure with movement and setting the tone for a refined, functional wardrobe. Continue reading “Theory”
Helmut Lang
Helmut Lang has always stood apart – not for excess, but for restraint. Founded in 1986 by the Austrian namesake designer, the brand became a defining force in modern fashion with its radical minimalism, utilitarian tailoring, and innovative use of technical fabrics. At a time when fashion was loud, Lang offered something sharp, cool,Continue reading “Helmut Lang”
A. Roege Hove
A. Roege Hove is redefining knitwear with a conceptual, boundary-pushing approach. Founded in 2019 by Danish designer Amalie Røge Hove, the brand transforms traditional craftsmanship into sculptural, body-hugging silhouettes that challenge expectations. With a background at Cecilie Bahnsen and Mark Tan, Amalie merges technical precision with artistic rebellion, creating pieces that feel both effortlessContinue reading “A. Roege Hove”
The Garment
The Garment is a Copenhagen-based fashion brand that blends vintage nostalgia with sharp modernity. Founded in 2020, it creates versatile, long-lasting pieces designed to stand the test of time. Rooted in Scandinavian minimalism, the brand reflects Charlotte Eskildsen’s architectural approach to fashion. Each collection balances masculine and feminine, structure and fluidity, timelessness and relevance.Continue reading “The Garment”
Moon Boot
Born from the spirit of space exploration, Moon Boot emerged in 1969 when Italian entrepreneur Giancarlo Zanatta reimagined astronaut gear into a futuristic après-ski essential. Its distinctive silhouette – featuring a lightweight rubber sole, cushioned midsole, and nylon shell—set it apart from traditional winter footwear. By the 1970s and 1980s, Moon Boot had cementedContinue reading “Moon Boot”